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/ Florenzo Borsci
E-Commerce &
AI Sales Agent Manager,
Central Europe
/ About Me
For the past years, I have worked in the automotive industry, leading global E-Commerce projects and helping build an AI Sales Agent. These experiences taught me how to connect technology, business and cus-tomer experience.
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Process Automation
On has always fascinated me. The mix of innovation, design and emotion feels unique. Building a billion dollar brand in such a competitive market shows what is possible with vision and precision. I would love to be part of that story.
/ Projekte
AI Sales Agent
Ein smarter Chatbot+ für den Fahrzeugkauf – vernetzt mit Salesforce & SAP, zeigt live Ihre Boni, Angebote und Wunschfahrzeuge.
E-Commerce
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Produkte
webstore-hyundai.ch
webstore-nissan.at
webstore-kgm.ch
webstore-abarth.ch
webstore-nissan.ch
webstore-alfaromeo.ch
webstore-fiat.ch
webstore-jeep.ch
webstore-mg.ch
/ Professional Experience
Astara Mobility Switzerland AG, Wallisellen
Seit 07.2024
Seit 07.2024
IT E-Commerce & AI Sales Agent Manager, Europe CH/AT
• Responsibility for 9 E-Commerce webstores in CH & AT within a global net-work of 50+ platforms
• Led AI Sales Agent project with direct Salesforce & SAP integration, driving automation and scalable service delivery
• Conduct bi-weekly C-Level meetings to align priorities, budgets and project status, ensuring executive visibility and accountability
• Coordinate cross-functional teams (IT, Sales, Product, Marketing, Logistics) and manage stakeholder alignment across all levels
• Drive automation initiatives achieving up to 95% efficiency, reducing risks and increasing operational scalability
• Manage vendor governance, budgets and contracts with full compliance oversight.
• Ensure incident management, escalation handling and change implementa-tion across partner operations to secure service continuity
• Established global standards and playbooks for E-Commerce operations and digital platforms, ensuring consistency and scalability
Astara Mobility Switzerland AG, Wallisellen
Seit 07.2024
Seit 07.2024
Webflorenzo.com
06.2019 – 04.2024
06.2019 – 04.2024
Product Owner E-Commerce, App und Website / Inhaber
• E-Commerce, web app and website development
• Responsibility for technical projects including goals, resources, milestones, cost and risk planning
• Backlog management
Webflorenzo.com
06.2019 – 04.2024
06.2019 – 04.2024
*zünder Accelerator Programm, Schwyz Ausbildungs-Serie für Start-Ups
08.2019 – 06.2020
08.2019 – 06.2020
*zünder Accelerator Programm, Schwyz Ausbildungs-Serie für Start-Ups
08.2019 – 06.2020
08.2019 – 06.2020
Opel Suisse SA (Contractor), Schlieren
09.2014 – 05.2019
09.2014 – 05.2019
IT Business Supporter, After Sales / Marketing Back Desk Consultant, After Sales
• Responsibility for the Marketing Offer System
• Creation of an online KPI dashboard
Opel Suisse SA (Contractor), Schlieren
09.2014 – 05.2019
09.2014 – 05.2019
Preisig Elektro AG, Dübendorf
06.2012 – 08.2014
06.2012 – 08.2014
Sachbearbeiter / Verkaufsinnendienst / Informatik
Preisig Elektro AG, Dübendorf
06.2012 – 08.2014
06.2012 – 08.2014
Swisscom (Schweiz) AG, Zürich
02.2010 – 04.2011
02.2010 – 04.2011
Technical Customer Care Consultant
Swisscom (Schweiz) AG, Zürich
02.2010 – 04.2011
02.2010 – 04.2011
Astara Mobility Switzerland AG, Wallisellen
Seit 07.2024
Seit 07.2024
IT E-Commerce & AI Sales Agent Manager, Europe CH/AT
• Responsibility for 9 E-Commerce webstores in CH & AT within a global net-work of 50+ platforms
• Led AI Sales Agent project with direct Salesforce & SAP integration, driving automation and scalable service delivery
• Conduct bi-weekly C-Level meetings to align priorities, budgets and project status, ensuring executive visibility and accountability
• Coordinate cross-functional teams (IT, Sales, Product, Marketing, Logistics) and manage stakeholder alignment across all levels
• Drive automation initiatives achieving up to 95% efficiency, reducing risks and increasing operational scalability
• Manage vendor governance, budgets and contracts with full compliance oversight.
• Ensure incident management, escalation handling and change implementa-tion across partner operations to secure service continuity
• Established global standards and playbooks for E-Commerce operations and digital platforms, ensuring consistency and scalability
Astara Mobility Switzerland AG, Wallisellen
Seit 07.2024
Seit 07.2024
Webflorenzo.com
06.2019 – 04.2024
06.2019 – 04.2024
Product Owner E-Commerce, App und Website / Inhaber
• E-Commerce, web app and website development
• Responsibility for technical projects including goals, resources, milestones, cost and risk planning
• Backlog management
Webflorenzo.com
06.2019 – 04.2024
06.2019 – 04.2024
*zünder Accelerator Programm, Schwyz Ausbildungs-Serie für Start-Ups
08.2019 – 06.2020
08.2019 – 06.2020
*zünder Accelerator Programm, Schwyz Ausbildungs-Serie für Start-Ups
08.2019 – 06.2020
08.2019 – 06.2020
Opel Suisse SA (Contractor), Schlieren
09.2014 – 05.2019
09.2014 – 05.2019
IT Business Supporter, After Sales / Marketing Back Desk Consultant, After Sales
• Responsibility for the Marketing Offer System
• Creation of an online KPI dashboard
Opel Suisse SA (Contractor), Schlieren
09.2014 – 05.2019
09.2014 – 05.2019
Preisig Elektro AG, Dübendorf
06.2012 – 08.2014
06.2012 – 08.2014
Sachbearbeiter / Verkaufsinnendienst / Informatik
Preisig Elektro AG, Dübendorf
06.2012 – 08.2014
06.2012 – 08.2014
Swisscom (Schweiz) AG, Zürich
02.2010 – 04.2011
02.2010 – 04.2011
Technical Customer Care Consultant
Swisscom (Schweiz) AG, Zürich
02.2010 – 04.2011
02.2010 – 04.2011
/ Education / Certifications
Universität St. Gallen
IT Business Management
If possible 2026
Product Owner II
Scrum.org
2024
Professional Scrum Master I & II
Scrum.org
2024
Kaufmann EFZ
ZHAW, Winterthur
2006 - 2009
/ Contact
Creating seamless experiences across digital and physical spaces motivates me. I enjoy turning complex systems into simple, inspiring solutions. Data helps me understand what matters, and teamwork makes it real.
At On, I see the perfect place to combine my technical background, creative thinking and love for performance and design.
Right now, I might be off,
but hopefully soon On 😉